How To: Marketing Books to Libraries « PWxyz

via How To: Marketing Books to Libraries « PWxyz.

Streaming audio link near the bottom of this article. Takes a little while to get to the meat of the conversation about how to market to librarians, but it’s worth listening to–a review of the recent challenges presented by Agency Pricing, rumor that a suit may be forthcoming from the Dept. of Justice against Apple and the Big 6 Publishers, and the ebook landscape.

There is a strong mention of reviews as a very important factor in influencing a ‘buy’ decision by libraries–that publishers of any size should focus on getting their title into a review source, and make the buying experience “frictionless” if possible. There is also mention that full color book jackets have a big influence when reviewing titles…”eye candy is important”, is the comment.

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